Objective
Design a corporate identity package for Willow, a modern clothing brand offering an eclectic mix of products including jeans, t-shirts, caps, tote bags, sweaters, and bags.

Process
I explored various styles and fonts to find a logo that captured the brand's essence, settling on playful, modern typography paired with abstract shapes that reflect Willow's creative and contemporary identity. With the logo and concept finalized, I extended the brand across letterhead, envelopes, business cards, hang tags, packaging, and merchandise. Always maintaining a cohesive color palette and visual style throughout.

Medium/Tools used
Created with Adobe Illustrator, Adobe InDesign, Adobe After Effects & Adobe Photoshop.