Objective
Take an existing Italian restaurant and rebuild its identity from logo, stationery, food truck, and menu system, all working as one cohesive brand.

Process
I started by researching the restaurant's existing identity and the broader Italian dining space, then built a mood board around freshness, rosemary, and a modern/classic typeface. From there I designed the Tuscanos logotype, a color palette of deep red, olive, and sage, and applied it across stationery. I illustrated menu icons, and a full menu board. I also created a set of animated social posts to extend the brand into digital.

Medium/Tools used
Created with Adobe Illustrator, Adobe InDesign, Adobe After Effects & Adobe Photoshop.