PROCESS
To start this project, I sketched out the logo and beer label designs. Once I solidified my concept, I moved on to creating the labels, choosing colors that reflected the beer flavors. I experimented with typography and color schemes that aligned with both the design and our target audience. I also designed the neck labels and caps to complete the look.
Next, I developed an advertisement focusing on the theme of adventure to highlight the new experiences our beer offers. I used illustrations and adventure-themed typography that would resonate with our target demographic and chose warm colors to evoke the feel of summer and the beer’s refreshing taste. I collaborated with a photographer to bring this ad to life.
The project also included designing table talkers for a restaurant and t-shirts for the staff. I maintained a consistent style, colors, and typography across these elements, mirroring the ad’s design. For the t-shirts, I integrated aspects of each design element to ensure a cohesive brand appearance.
I utilized my iPad and software like Adobe Illustrator, Photoshop, and InDesign throughout the design process.
