Process
To start this project, I explored various styles and fonts to find a logo that truly captured the brand’s essence. Once I selected the ideal representation, I experimented with modern, playful typography and colors that reflected the brand’s creative and contemporary style, adding a fun element to the design. I then incorporated abstract shapes that seemed to move toward the brand’s color palette, infusing the design with a unique and artistic touch that resonated with the brand’s core identity. With the logo and concept finalized, I moved on to create the brand’s letterhead, envelopes, business cards, tags, packaging, and merchandise designs.
Throughout this project, I utilized my iPad, Adobe Illustrator, and Adobe InDesign to bring the designs to life.
